Posts Tagged ‘Banner’
Banner Ad – Software Review
Selling advertising space on your blog or website. If you have a blog or website online here’s why you should consider selling ad space to local companies. First, you probably have some affiliate banners or AdSense displaying somewhere on your sites already but I bet your are not really raking in that much cash. Consider this, a few minutes on the phone to local business could reap huge rewards just by letting them know about the opportunity to display there business or on your site. The same tired old affiliate banner or AdSense advert that generates cents per click can be replaced by a banner ad that you just sold for $500 dollars per month.
First lets look at the basics your going to need a web advert management program and we highly recommend Ad revenue for the job. It’s a fully loaded web advert script with full administration and click through tracking functions and comes at a reasonable price. In fact it has the same features as some software selling for over $1000 dollars so go check this out.
Second you need to know a little about how banner ads per form on websites for your own benefit and also so you are clued up on what to say to potential clients. Unless your running a site with thousands of visitors per day your best sales tactic is to persuade local business es about the effectiveness of advertising on your site for brand recognition of their business. Click throughs are a bonus and can be fully tracked and reported which is an important benefit to your potential clients.
Here’s some really useful data on the performance of banner ads today:
1. Low click-through rates overall With an average of only 0.21% of impressions generating a click, display ads are generally low performing. Online ads are branding tools. Direct clicks are simply a happy byproduct. In the context of direct response, online ads appear to be, at best, moderately successful.
2. Larger is slightly better The largest ad sizes – 728×90 leader boards and 300×250 rectangles – perform above average. They are also the top 2 most popular ad formats according to Nielson (Sept 2008). It’s possible the higher click-through rates are due to placement since these two large ad formats are typically used above the fold (eg., in the header of a website).
3. 468×60 banners perform the worst The oldest format, the original banner size of 468×60, performs the worst! It may be due to the fact that users have learned to ignore ads of this size. Another possible reason is that because it’s smaller than other formats, the 468×60 is typically buried within content, and not given prominent placement like the 728×90 leader board size.
So having that background info you need to sell your prospect on the branding element of their banner ad placement on your site an d again if its low traffic you need to sell them on the idea of a fixed price per month rather then on impressions per month or click-throughs. If your clients don’t have their own banners already why not offer to do it for them for free if they sign up for say a two month period You can create banners easily for little no money and we highly recommend instant banner.
So that’s our quick tip
Start selling advert space directly
Get the web ad management script for selling banner ads like Ad revenue
http://bannerad-software.com/
We wish you every success online
Banner ad software reviews http://www.bannerad-software.com
