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The best blog software will allow you to harness the power of the internet and fling your thoughts, dreams, ideas and your other various contributions, literally across the world. You can even start an online business empire simply using the best blog software properly. What other generation has been able to do the same with such ease!? But before you take over the online world, you must choose the right blogging software for your purposes.

This article will cover:

Which type is the best blog software for you.
Self hosting vs. Free hosting
The benefits and drawbacks of both types of blogging software.
Examples of blogging software.

Which type of blog software is right for you?

The first thing you should ask yourself before deciding what is the best blog software is:

Are you gonna be a casual blogger that likes everything done for them?

Or are you a more serious blogger who would like to make money and have the ability to customize your blog?

There are benefits and drawbacks to both “free blogging services” and “blogging software” that you host on your own…

Examples of free hosting blogging services:

wordpress.com
blogger
blogsmith
typepad

Benefits of free blogging services:

The service provides easy to use, point and click formats and templates that are “ready-made”.
The blogging service has a large staff behind it, thus you can go to them for technical assistance
No cost to host your blog. (Hence free hosting)
Have a name brand behind them and thus give your blog posts a little clout in the search engines.

Examples of blog software that you host on your own:

WordPress.org (this is different than the other WordPress.com free blog service)
expression engine
textpattern
moveable type

Benefits of blog software that you host on your own:

Huge flexibility and customization options with plugins and templates. (As you’ll see it can require a tiny bit more work, but it’s still simple and the upside is huge.)
Ability to make your blog look like a static website.
Since you are hosting on your own server, you have full control of your blog. It won’t get pulled down for various reasons. (i.e. Frowned upon marketing tactics.)

In my opinion, and in the opinion of most web experts, WordPress.org, (the one that you host on your own,) is easily the best blog software and is head and shoulders above the rest in terms of quality, ease of use and flexibility. Plus it allows you to not be tied to the blogging format. You can use WordPress to create impressive websites as well. Using templates, you can literally have a gorgeous blog/website up in an hour. Plus utilizing the potential of their free plugins, you can seriously turn your WordPress site into a internet powerhouse!

I hope you now realize the power of choosing the best blog software for your needs!

In order to get a clearer picture of this blog/website building formula, I urge you to grab a free copy of top internet guru, Chris Farrell’s eBook “Create your first website by 3:45 this afternoon.” It really is an incredible resource, and he has kindly allowed me to give it away for free! Thanks Chris!

To get the free, no strings attached eBook head over to http://www.buildingmyownwebsite.com

Selling advertising space on your blog or website. If you have a blog or website online here’s why you should consider selling ad space to local companies. First, you probably have some affiliate banners or AdSense displaying somewhere on your sites already but I bet your are not really raking in that much cash. Consider this, a few minutes on the phone to local business could reap huge rewards just by letting them know about the opportunity to display there business or on your site. The same tired old affiliate banner or AdSense advert that generates cents per click can be replaced by a banner ad that you just sold for $500 dollars per month.

First lets look at the basics your going to need a web advert management program and we highly recommend Ad revenue for the job. It’s a fully loaded web advert script with full administration and click through tracking functions and comes at a reasonable price. In fact it has the same features as some software selling for over $1000 dollars so go check this out.

Second you need to know a little about how banner ads per form on websites for your own benefit and also so you are clued up on what to say to potential clients. Unless your running a site with thousands of visitors per day your best sales tactic is to persuade local business es about the effectiveness of advertising on your site for brand recognition of their  business. Click throughs are a bonus and can be fully tracked and reported which is an important benefit to your potential clients.

Here’s some really useful data on the performance of banner ads today:

1. Low click-through rates overall With an average of only 0.21% of impressions generating a click, display ads are generally low performing. Online ads are branding tools. Direct clicks are simply a happy byproduct. In the context of direct response, online ads appear to be, at best, moderately successful.

2. Larger is slightly better The largest ad sizes – 728×90 leader boards and 300×250 rectangles – perform above average. They are also the top 2 most popular ad formats according to Nielson (Sept 2008). It’s possible the higher click-through rates are due to placement since these two large ad formats are typically used above the fold (eg., in the header of a website).

3. 468×60 banners perform the worst The oldest format, the original banner size of 468×60, performs the worst! It may be due to the fact that users have learned to ignore ads of this size. Another possible reason is that because it’s smaller than other formats, the 468×60 is typically buried within content, and not given prominent placement like the 728×90 leader board size.

So having that background info you need to sell your prospect on the branding element of their banner ad placement on your site an d again if its low traffic you need to sell them on the idea of a fixed price per month rather then on impressions per month or click-throughs. If your clients don’t have their own banners already why not offer to do it for them for free if they sign up for say a two month period You can create banners easily for little no money and we highly recommend instant banner.

So that’s our quick tip

Start selling advert space directly

Get the web ad management script  for selling banner ads like Ad revenue

http://bannerad-software.com/

We wish you every success online

Banner ad software reviews http://www.bannerad-software.com